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No, you don t need to check your calendar – it s not April Fool s Day.
But one bizarre pairing has become the year s most-talked-about dish, locking social media users in heated debate, sparking reaction from the likes of the NHS and the US Embassy, and even being discussed in UK Parliament.
The divisive dish is a meeting of two of Britain s much-loved pantry staples: Weetabix and Heinz baked beans.
The stomach-churning concept was unveiled on Tuesday, when the cereal company tweeted an image of its popular wheat breakfast blocks smothered in tomato-sauce-soaked baked beans.
Weetabix, more commonly accompanied by milk and fruit, captioned the image: Why should bread have all the fun, when there s Weetabix? Serving up Heinz Beanz on bix for breakfast with a twist.