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11 March 2021, 7:14 am EST By
Among the Chinese smartphone OEMs, it is becoming a growing trend to add the brand of a renowned camera maker to boost smartphone popularity. According to an article in Sam Mobile, this tactic only aims to fool possible buyers that the world s top experts built their smartphone s camera setup in the field. The article conludes that the camera-centric partnership between camera experts and Chinese OEMs exists only for hype-generating marketing strategies.
(Photo : Alex Escu / Unsplash)
OnePlus and Hasselblad
The report sets OnePlus as one example. Mihai, the writer of the article, said that the brand,partnered with Hasselblad for the incoming OnePlus 9 series.