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WARC Global Ad Trends: Connected TV ad spend set to hit $26bn in 2023

WARC Global Ad Trends: Connected TV ad spend set to hit $26bn in 2023
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CTV ad spends growth 3X slower than retail media spends: WARC: Best Media Info

CTV ad spends growth 3X slower than retail media spends: WARC: Best Media Info
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Connected TV ad spend set to hit $26bln globally

Connected TV ad spend set to hit $26bln globally
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Connected TV ad spend set to hit $26bn globally

Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television, according to a new study.

United statesPatrick morrellBrian wieserAlex brownsellCharlotte kingTradearabia news serviceGlobal advertising trendsGlobal ad trendsTrade deskMedia activation directorArabia newsRade arabiaIddle east trade newsCc business newsNdustry newsTrade news

Report: CTV ad investment growing, but restricted

Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television, but a new WARC study finds this stead

Alex brownsellGlobal advertising trends