The Italian media system is being rocked by successive waves of digital transformation. Publishers are selling traditional outlets and acquiring digital companies focused on social media to target young audiences. Digital advertising overtook traditional offline advertising but is challenging, and the percentage paying for online news remains low, so legacy media brands are restructuring their newsrooms.
The impact of the digital transition of the Italian media system has become evident, with digital-born players reaching the top positions in our ranking, digital advertising revenues becoming predominant, new podcast companies, and news kiosks changing the nature of their operations.
Covering COVID-19 with automated news cjr.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cjr.org Daily Mail and Mail on Sunday newspapers.