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The Panerai Submersible eLAB-ID makes the concept of an eco watch a reality
Increasingly a new generation of consumers is presenting manufacturers and marketers with a major challenge: to meet its own values in terms of sustainability and environmental accountability. And the commitment of the watch industry is as much under scrutiny as any other business. Despite longevity and autonomy of operation being inherent virtues of mechanical timepieces, the creation of the final product is often open to criticism and controversy, from the sourcing of raw materials to the operation of manufactures. Expectations for corporate social responsibility are high, and nowhere more so than in the luxury sector.