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TikTok owner ByteDance is on a push to encourage businesses to advertise inside its wildly popular app.
TikTok has more than 500 million users globally, making it an attractive proposition for brands.
We took a look at a presentation given by TikTok execs to prospective advertisers which revealed their mood when they use the app, and where they spend they money.
Scroll on for the key takeaways.
TikTok is on a push to commercialize its wildly popular app, educating businesses about the different aspects of its service and userbase.