DUBAI: Fawaz Abdulaziz Alhokair Co. (Alhokair) has signed a franchise agreement with European electronic and entertainment retailer Fnac Darty, with the first store to open in 2022.
The Saudi retail giant also plans to expand its network of Aleph Apple premium reseller and Decathlon sporting goods stores, it said in a stock exchange filing on Tuesday.
The first Fnac Darty in the Kingdom will feature multi-brand consumer electronics, household appliances, books, and other lifestyle products, according to a statement.
“The European retailer’s strategic focus on building a strong customer base with evolving experiences around electronics, multimedia and lifestyle categories, is a major milestone in Alhokair’s journey to become the lifestyle retail partner of choice in Saudi Arabia,” said Alhokair CEO Marwan Moukarzel.