new tree in front of your house. then the numbers would go crazy, the worst speech was the better people liked him. why? because what people are listening for, what is that thing i want to hear that you re going to do for me. they also somehow that connection to the president is evolved and talking about things they care about. and he s smart and grasps the material. clinton really changed it. post clinton presidents don t aspire so much to write a beautiful finished speech. the 2002 speech was the most coherent statement a president has made, didn t have anything like the impact on president bush s numbers of the 1997, 1998 speeches had ton bill clinton s numbers. he s right. the clinton speak was an outliar and all of the professionals,le journalists and e ex-speechwriters thought this was a disaster. then as david said, the numbers