New low and no alcohol products for pubs to stock morningadvertiser.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from morningadvertiser.co.uk Daily Mail and Mail on Sunday newspapers.
What goes up must come down is the saying, and the festive highs in the on-trade are painfully followed by January lows – but it doesn’t have to be this way.
This month's round-up features new products from Kingfisher, Lucky Saint, Hattingley Valley, Two Tribes Brewery, Hive Mind and The Busker Irish Whiskey.
It's January: which means the spotlight is on the low/no alcohol category. From non-alcoholic sparkling magnums to alcohol-free IPAs, we take a look at some of the new beverages launching in the sector this month.