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The long term harms of alcohol are being minimised in industry funded education, find Madlen Davies and Hristio Boytchev Universities and schools are being urged to join a growing movement in Ireland and the UK that seeks to drive out the alcohol industry from any influence on public health advice on drinking. A campaign in Ireland has led to educational programmes funded by the alcohol industry being removed from schools.1 But industry backed groups still provide alcohol education in UK schools, including a theatre group funded by drinks giant Diageo. Universities are also targeted: Drinkaware, a charity funded by major alcohol producers and retailers, venues, and restaurant groups, funds freshers’ education materials, including a free cup to measure alcohol units. The public health community is calling for an Ireland-style ban on materials by industry associated charities because they normalise drinking, are poorly evaluated, and take up space that otherwise could be filled by

United kingdomNorthern irelandMark petticrewKaren tyrellAndy summersIan gilmoreHelena conibearHristio boytchevJim mccambridgePaula leonardJohn holmesVan schalkwykKatherine severiRichard piperInstitute of alcoholDepartment of education