The new year is synonymous with new opportunities. A blank page upon which to set new intentions and objectives. A renewed impulse to eat and drink healthily after indulging in festivities. So, what will be quenching our thirst in 2024? New technologies in F&B production alongside consumer preferences for easy, convenient health products which fit neatly into our daily routines have spurred a boom in the functional beverage segment. let s take a closer look at the welllness beverage trends of 2024.