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UT hired consultant for up to $1.1 million to revamp battered image of Eyes of Texas song
Kate McGee, Texas Tribune
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Texas fans sing “The Eyes Of Texas” after a Sept. 12 football game between Texas and UTEP in Austin.Chuck Burton /Associated Press
As outrage swirled among University of Texas at Austin students last fall over the school’s alma mater, “The Eyes of Texas,” and its early association with campus minstrel shows, President Jay Hartzell made a classic higher education decision: He organized a committee.
This one, he said, would include 24 Longhorn athletes, historians, professors and students who would investigate and “chronicle the full history of ‘The Eyes’ and recommend ways we can openly acknowledge, share and learn from it.”
Houston
Texas
United-states
Alberto-martinez
Richard-reddick
Roberte-lee
Alcess-nonot
William-prather
George-floyd
Brianna-mcbride
Brad-deutser
Ut-senate-of-college-councils
The Longhorn Hellraisers cheer at the Texas game against Louisiana Tech on Aug. 31, 2019.
As outrage swirled among University of Texas at Austin students last fall over the school s alma mater, “The Eyes of Texas,” and its early association with campus minstrel shows, President Jay Hartzell made a classic higher education decision: He organized a committee.
This one, he said, would include 24 Longhorn athletes, historians, professors and students who would investigate and “chronicle the full history of ‘The Eyes’ and recommend ways we can openly acknowledge, share and learn from it.”
But by the time the group released its final report in March, a new name had quietly been added to its ranks: Brad Deutser, a Houston consultant who helps organizations with everything from company culture to crisis communications and branding.
Houston
Texas
United-states
Alberto-martinez
Richard-reddick
Roberte-lee
Alcess-nonot
William-prather
George-floyd
Brianna-mcbride
Brad-deutser
Jay-hartzell