Alberto Scirocco, founder and creative director of leftchannel, offers a passionate primer on the three rules of good content, arguing that content creators must use technology to serve the intent of the design, and that businesses must tell a brand story that resonates.
Typically. healthcare facilities are not known for being particularly enthralling places. In fact, they are often quite stressful and don t clearly communicate their brand values. One global healthcare provider and Medicaid managed care organization Centene wanted to change that by updating its lobby with digital signage