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Slam Jam Exclusively Drops Demon's Mysterious SS22 Poyana Range: Referencing everything from prehistoric life to minerals and Dolomitic muscular formations.
Italian Hiking Brand Demon Is Back & Darker Than Ever
Italian Heritage Brand Demon Is Back & Darker Than Ever
Demon
Italian outdoor footwear brand Demon founded in 1963 and dormant since 2004 when the family decided to close up shop is back. It’s still family-run and the name remains unchanged, but this version of Demon is darker and more style-conscious than ever before.
Brought back to life by the Deon family in 2018, under the vision of Alberto Deon as the main art-director, Demon is now sold exclusively by Slam Jam. That co-sign already gives an indication as to what direction and demographic circles the brand wants to be moving in. A lot of that has to do with Deon’s age and own interests, as he functions as a jack-of-all-trades in reviving the company.