Barilla Kicks Off £1m Ad Push kamcity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kamcity.com Daily Mail and Mail on Sunday newspapers.
Barilla, the number one pasta brand in Italy, is returning to the UK’s TV screens this week (w/c 8th April) with a campaign across ITVX, Sky, Amazon, Channel
By Rob Brown2020-12-18T00:01:00+00:00
Source :Unsplash
Amid all the huge stories of 2020, it might be easy to dismiss as trivial the news of a dietary landmark. That is, for the first time, Brits have spent more money on rice, noodles and pasta than they’ve spent on fresh potatoes.
That the spud is no longer king of carbs is a milestone that matters. Because the move towards other options marks the culmination of the trend towards convenient and exotic food. And it also shows an abrupt swing from fresh produce to store cupboard items, driven by the pandemic.