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Going green: It s time the programmatic supply chain cleaned up its act

A poorly run campaign can cause the same carbon emissions as a flight between Paris and New York.

France generalUnited arab emiratesNew yorkUnited statesUnited kingdomAlba marcoNew york timesSupply partnershipsKing charlesSustainable advertising reportPublicis groupeSide platformsYahoo advertisingYahoo backstageSupply side platformsMade for advertising

PHOTOS - IAB s Melbourne AdOps Summit

Product, programmatic, operational and people perspectives.

Renee stoppsCaitlin huskinsDaniel walshAbdul yacinRakib hasanMichael wretham brownMaija gwynnRenee murrayYun yipAlba marcoSasha smithAdam oneillGai le royDaniella kenneyLuke smithScott thomson

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