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These Women Are Changing Who Gets to Ride One Custom Bike Frame at a Time Bicycling 2 hrs ago Christine Fennessy © Julie Glassberg We feature six custom bike builders who are pushing the industry to make better bikes for all kinds of riders. From marketing to manufacturing, the business of cycling has long been overwhelmingly white and overwhelmingly male. But actual bike ridership reflects a different reality. The number of Black cyclists in the U.S. nearly doubled from 2010 to 2019, and the number of Latino cyclists rose 29 percent, according to a 2020 MRI-Simmons Spring survey. Over that same decade, white ridership grew by just 3 percent.

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