Johnnie Walker Princes Street has revealed details and design images of the experiential whisky retail concept aimed at bringing vibrant new life to Edinburgh’s most famous shopping thoroughfare . The Johnnie Walker retail store will be located on the ground floor of the eight-floor visitor experience, with a shop front on the corner of Princes Street and Hope Street. The retail space will offer limited edition bottlings, exclusive liquids, merchandise and a personalisation custom studio. However, it is claimed it also goes beyond traditional retail, using visual theatre and storytelling to take shoppers on an immersive journey into the world of Johnnie Walker and whisky .
Johnnie Walker Experience: Details and designs revealed for Diageo Edinburgh whisky shop scotsman.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from scotsman.com Daily Mail and Mail on Sunday newspapers.
Johnnie Walker Princes Street unveils first look at new retail store set to open in Edinburgh
The new store will offer limited edition bottlings, exclusive spirits, merchandise, and a personalisation custom studio .
A rendering of the new experiential whisky retail unit (Image: Johnnie Walker)
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