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1. Google and Starlink have teamed up. SpaceX will install Starlink ground stations at Google data centers, and Google Cloud will provide networking and computing support for the internet service. More on the new partnership.
2. Tesla was hit with a class-action lawsuit over its Solar Roof price hikes. The plaintiff leading the complaint said he had the price of his Tesla Solar Roof jacked from $71,660 to $146,460. Read about the suit here.
3. Here s how Alan Moss is spearheading Amazon s push to steal ad dollars from Facebook and Google. The former Google exec and current Amazon VP of worldwide ad sales is trying to get a slice of the $70 billion TV ad market.
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Alan Moss is spearheading Amazon s push to steal ad dollars from Facebook and Google.
The Amazon VP of worldwide ad sales is a former Google exec who helped grow the search giant s ad business.
Moss is tasked with selling to non-endemic marketers, but convincing them to spend on Amazon is a challenge.
Shortly after starting last year as one of Amazon s top advertising executives, Alan Moss set up meetings with chief marketing officers of big brands like automakers that don t sell their products on Amazon.
These meetings are crucial to Amazon and signaled an evolution in its messaging. Amazon Advertising has been an easy sell to the performance marketers who typically used its platform to drive sales, but convincing non-endemic marketers has been a new challenge.
Amazon courts brand dollars as ad-supported OTT offerings hit 120M monthly viewers
As part of its NewFronts debut, the company talked up a streaming slate that includes IMDb TV, Twitch and live sports and has grown viewership nearly sixfold over the past year. Published May 4, 2021 Depositphotos 40325215 originalamazon
Amazon s slate of ad-supported streaming platforms, which includes IMDb TV, Twitch, live sports, and network and broadcast apps available via its Fire TV portal, now reaches 120 million monthly active viewers, the company said at its debut presentation at the Interactive Advertising Bureau s NewFronts on Monday. That s a marked jump from the 20 million viewers recorded at the start of 2020, speaking to how the pandemic has accelerated cord-cutting and cord-never habits with which marketers are racing to keep pace.