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Program powers an integrated strategy across earned and paid media for maximum amplification of company news stories HONG KONG, July 18, 2022 /PRNewswire/ PR Newswire, aCisioncompany, is now expanding its sponsored placement product line globally, includingEuropeandCanada. This expanded network will allow companies to bridge the gap between earned and paid media opportunities by seamlessly converting their press release from PR Newswire into a digital media asset that can be simultaneously and strategically placed across paid publications. Communications professionals will be able to utilize this multi-channel distribution tool in their overall strategy, incorporating content to amplify the story, reach targeted audiences, and maximize its visibility for coverage. Combining press releases with native advertising-which is proven to be more trustworthy, engaging and provide higher click-through rates than traditional forms of advertising-enhances visibility for the stories communicato

Alain lavitalNicole guillotWorld living soils forumSponsored placementCommunications directorMot hennessyProgram powers an integrated strategy across earned and paid media for maximum amplification of company news stories hong kongJuly 18022 prnewswire pr newswireS now expanding its sponsored placement product line globallyNcludingeuropeandcanada this expanded network will allow companies to bridge the gap between earned and paid media opportunities by seamlessly converting their press release from pr newswire intoa digital asset that can be simultaneously strategically placed across publications communications professionals able utilize multi channel distribution tool in overall strategyNcorporating content to amplify the storyEach targeted audiencesNd maximize its visibility for coverage combining press releases with native advertising which is proven to be more trustworthyNgaging and provide higher click through rates than traditional forms of advertising enhances visibility for the stories communicators want to share quot cision 39s expanded investment into sponsored placement isa testament power integrated brand storytelling research by gartner found that campaigns across more four channels outperform single or dual channel 300Uot saidnicole guillot