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Pune: AICTE Chairman Advocates Practical Learning at Allard University, Unveils New Logo
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Pune: Alard University Launches Array Of Scholarships For Student Benefit
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IPL 2021: Looking through the ad campaign lens
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How Disney+ Hotstar plans to build a deeper connect with the next 200 million users during IPL
Share Via: 150 million free users and over 25 million subscribers, makes Disney+Hotstar by far, the largest entertainment platform, Sidharth Shakdher
Defending champions Mumbai Indians will take on Royal Challengers Bangalore today evening in the first match of the 2021 Indian Premier League (IPL). The domestic franchise-based tournament has, over the years, emerged as the most-viewed cricket event across the globe. The tournament will continue till May 30 and the 20-over matches will play a huge role in deciding the mood of the nation.
The IPL is already so big in India that it does not need advertisement to catch eyeballs. Yet, there are many challenges that marketers have to deal with. The Board of Control for Cricket in India (BCCI) releases its own campaigns. Star and Disney India which bought the global rights of IPL for five years in 2017 for Rs 16,347.50 crore, also promo