Press release content from Globe Newswire. The AP news staff was not involved in its creation.
Backbase and Zafin Push the Limits of Customer Personalization Through Turn-Key Dynamic Product .
ZafinFebruary 25, 2021 GMT
NEW YORK, Feb. 25, 2021 (GLOBE NEWSWIRE) Leading engagement banking platform provider Backbase announces today that it has partnered with Zafin, the global leader in SaaS cloud-native product and pricing solutions for banks, to integrate Zafin’s relationship-based product and pricing capabilities into its Engagement Banking platform.
Through this partnership, Backbase clients can now leverage Zafin to instantaneously deploy products and offers with pricing optimized to each individual customer. This people-first approach is aimed at increasing adoption of new products and services, while growing lifetime customer loyalty. Further, the collaboration enhances banks’ ability to provide highly personal, tailored products, allowing them to increase their share o
Press release content from Globe Newswire. The AP news staff was not involved in its creation.
Jay Ryan Joins Zafin as Chief Revenue Officer to Lead Growth of SaaS Cloud-Native Product and .
ZafinFebruary 5, 2021 GMT
NEW YORK, Feb. 05, 2021 (GLOBE NEWSWIRE) Zafin, the world’s leading product and pricing platform for the next generation of banking, today announces the addition of Jay Ryan as chief revenue officer. Ryan will ensure the company’s global sales process is data-driven and operationally streamlined, accelerating adoption of Zafin’s SaaS technology platform and growing revenue.
Zafin’s SaaS cloud-native product and pricing solutions help financial institutions drive digital transformation, become more customer-centric and increase profitability. These capabilities are especially important as consumers are increasingly drawn to more personalized and digitized banking experiences.