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Saudi Arabia s Al-Hilal debut new brand identity

RIYADH: Saudi Arabia’s Al-Hilal sports club debuted a new identity on Monday. The club, who are the current Saudi and Asian champions, also unveiled an e-store named “BLU STORE” where fans can get the teams merchandize. The restyled logo features a blue shield encompassing the English letter H with two crescent moons making up the top and bottom of the letter’s central bar.

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