And as you know, netflix a very different business now to what it started out as isnt it . Yes, definitely. Im old enough to remember when netflix 1st launched as a mailing d v. D s to you in your home, if anyone remember, still remembers dvds out there. Its been really a phenomenal company because its transformative Business Model a couple of times. It went from mailing dvds to being a streaming service that was the 1st company to really go full in on online streaming. And then it took its business internationally globally faster than anyone else. And so became the 1st broadcaster to really put out, chose all around the world simultaneously. Both of those have been obviously transformational for the entire Entertainment Industry worldwide. Yeah, Allison Stewart allen, youre experts on international business. How is netflix managed to nail being so dominant across . So many different countries, well, its clearly fills a need. So consumers increasingly are looking at home entertainment.