Good news, Anchor Steam! 49ers retain the title for worst logo change in S.F. history
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San Francisco 49ers owner Edward J. DeBartolo, Jr. (left) introduces the new club president, Carmen Policy, to reporters on Feb. 13, 1991. The 49ers also took the opportunity to unveil their new helmet with a new “49ers” logo.Deanne Fitzmaurice / The Chronicle
When Anchor Brewing announced on Monday it had changed its classic logo to something much more corporate, the reviews in the Bay Area were immediate and negative. Some called it San Francisco’s New Coke moment, referring to the ill-fated 1985 Coke rebranding, arguably the greatest gaffe in modern marketing history.