Plea for peace
Updated : Apr 21, 2020, 3:41 pm IST
Amidst the pandemic, the public figures of the country urge their fans and followers to put an end to domestic violence
Anushka Sharma
On Sunday, a host of Bollywood stars and public figures took to their social media accounts to share an important message related to the lockdown.
These celebrities have often used public forums to urge their fans and followers to observe social distancing; however this time, their concern was the rise in the number of domestic violence cases in the country.
In a video posted online, Anushka Sharma, Vidya Balan, Karan Johar, Madhuri Dixit, Farhan Akhtar, Rahul Bose, Dia Mirza, Virat Kohli, Nandita Das, Shabana Azmi and Mithali Raj, among others, made an evocative call for a ‘Lockdown on Domestic Violence’.
linkedin
Akshara Centre has released a campaign against domestic violence titled #NoCoverUp . The campaign is based on the insight that the pandemic has aggravated this concern significantly.
Conceptualised by MullenLowe Lintas Group, the film looks to instil strength and hope amongst the survivors by encouraging them to come forward and take requisite action. The foundation also has the support of MTV India and Saregama as media partners for this campaign.
Nandita Shah, co-director, Akshara Centre, said, “Akshara Centre has always been relentlessly working towards women equality and we are elated to collaborate with Mullen Lintas. Our collaborative effort is to bring the spotlight on the atrocities against women and encourage survivors to reach out for help. Through the #NoCoverUp campaign, we are looking forward to thriving an impactful message and empower women in every way possible.”
Women of MullenLowe Lintas Group join fight against domestic violence adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.