TMC President Akio Toyoda. "Over the next 100 years, there is no guarantee that automobile manufacturers will continue to play leading roles in mobility. A crucial battle has begun―not one about winning or losing, but one about surviving or dying.
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Abdul Latif Jameel and Toyota Motor Company recently announced the latest venture in their longstanding relationship regarding access to pivotal automotive parts and vehicles in the Middle East. Already a landmark brand in the Kingdom of Saudi Arabia and the surrounding region, Toyota is ramping up its efforts to supply dealers and car owners alike with genuine accessories to upgrade their vehicles with style and safety. The announcement, which marked the launch of Toyota Accessories and Development ME India Pvt. Ltd. (TADME), officially represents ALJ's commitment to providing Middle East consumers with options to customize their vehicles to taste and budget.
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