Surprise Factor in Gift-Giving Influences Gratitude, Study Finds miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.
Gratitude is a strong emotion that can enhance bonding between two parties. It is often believed that a surprise gift can enhance a beneficiary’s feeling of gratitude, especially when the beneficiary did not expect it. However, in a new study, researchers from Japan show that when an absence of benefits/gifts was simulated for beneficiaries before or after they received the benefits, there was no increase in their gratitude.
Does a surprise factor in gift-giving affect beneficiaries gratitude? medicalxpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from medicalxpress.com Daily Mail and Mail on Sunday newspapers.