BESTSELLER Brands Embrace Live Shopping E-commerce Trend in Partnership With Bambuser
BRANDE, Denmark, Feb. 23, 2021 /PRNewswire/ NAME IT and VERO MODA are entering the world of live shopping, in partnership with Bambuser. NAME IT became the first BESTSELLER brand to launch a live shopping broadcasting platform, which they have dubbed NAME IT LIVE.
NAME IT LIVE will broadcast several times per week, with prominent Danish influencers on occasion taking part as hosts or guests. Initially limited to a Danish audience, NAME IT LIVE s debut broadcast kicked off on Monday 22 February 2021. We are extremely proud of being the first-ever Danish children s brand to launch a live shopping broadcast. This is a unique possibility for us to communicate with our customers in a whole new way. In the live streams we will highlight styles and trends, but also share more educational content like our Better Materials programme, says Matilde Louise Damsgaard, International Marketing Manager at NA