Snap, parent company of Snapchat, has introduced new solutions for advertisers, new content partnerships, and new ways to work with creators on Snapchat.
Snap unwraps a bevy of new ad tools, including content pacts with the 2024 Paris Olympics and Paralympic Games, and the availability of ads in Spotlight user-generated content at the IAB NewFronts in New York.
Snap has launched a raft of new ad tools at the IAB NewFronts in New York to help brands get more exposure and generate the firm more revenue after disappointing recent results.