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Sandhu explained, "If there are two people, it will cost Rs 7500 one way, and since you have to return the same day, it will be Rs 15000 in total. We can't help it."
The anti-mosquito incense sticks business is currently a Rs 1,200-crore market that’s crowded by unorganised players. The company hopes to gain market share in the category because consumers will prefer to buy a safer Godrej product over that of some unorganised player.