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Coca-Cola Australia has launched the new global brand Coca-Cola campaign “Masterpiece” with a striking new film, developed by L.A. agency Electric Theatre Collective, that encourages Gen Z audiences to dial into their passions, take a break and enjoy the magic of the moment.
The bird is no longer the word. In his boldest move yet, owner Elon Musk has unveiled a sudden and drastic brand overhaul for the social media platform. Here’s what the industry makes of it.