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Currys goes beyond techspectations
Currys doubles down in humour to amplify their new brand platform.
United kingdom
David westland
Aisling lancaster
Kazimir brown
Jeremy tribe
Beyond techspectations
Business director
Spark foundry united kingdom
Currys Staff Eat Manuals In Ads Talking Up Tech Expertise
The new spots come as part of its ‘Beyond Techspectations’ campaign to show the tech knowledge of its in-store teams.
Greg bell
Aisling lancaster
Red studios
Spark foundry
Creative works
Tech Advice Comes From Unlikely Places In Currys' Back-to-school Campaign
‘Beyond Techspectations’ highlights how the retailer’s tech experts go above and beyond to educate customers.
Aisling lancaster
Beyond techspectation
Beyond techspectations
Brand strategy
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