This year s SXSW saw different digital tribes converging thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
The taskforce meets for the first time this week to ensure the advertising and marketing industry are responsible producers, deployers and end-users of AI.
Cannes gives UK adland its chance to shine in the sun and show international businesses that it can provide them with the most creatively effective, technologically brilliant services.