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Aisha Ochuwa, a lawyer and entrepreneur, unpacks the nitty-gritty of running a successful business online in her new book, writes Vanessa Obioha The internet has provided a unique opportunity for businesses to expand their reach and record more sales but not all have been successful. Some online entrepreneurs are doing the right things in the wrong way while some are simply doing the wrong thing. Enters Aisha Ochuwa, a trained lawyer whose flair for business started at a very young age. “I could convert any item into money without much stress,“ she said recently in a chat. Her first business endeavour was the jewellery business. She was fascinated by how a piece of jewellery can change one’s appearance. Her passion was fired up by the transformative power of jewellery such that, she expanded her jewellery business beyond bead-making.

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