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Could better public health messaging persuade more people to change their behavior?

United statesRobert cialdiniCristina bicchieriAisha langfordDoshisha universityArizona state universityJournal of consumer researchJohns hopkins centerNortheastern universityUniversity of pennsylvaniaN yu grossman school of medicineHuman cooperation laboratoryCommunications programsConsumer researchSocial normsBehavioral dynamics