In response to the show-cause notice sent by the Information & Broadcasting Ministry, Airtel claims it does not sell viewership data. However, the DTH company did not explain why some news channels ran ads claiming leadership positions basis data provided by Airtel
Connected TV has been gaining traction in India in the recent times. According to the FICCI-EY M&E report 2021, Connected TV sets increased to 10 million in 2021. The report further projected that Smart connected TVs will exceed 40 million by 2025, t
Mumbai: OTT platform ShemarooMe has entered into a partnership with Bharti Airtel’s video streaming service Airtel Xstream Premium to strengthen its presence by tapping into the telecom giant’s over 300 million customer base across India. With this partnership, users will get access to ShemarooMe’s content library along with 14 other Indian and global OTTs with a single access