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Bharti Airtel: “We have over 1,000 artists on the Wynk for Artists programme and six of them have been signed by music labels. When this happens, we charge a ‘finder’s fee’—similar to the A&R (artists and repertoire) representative in the traditional sense,” Nair said.
Bharti Airtel, India s second largest telecom operator, plans to monetize its music streaming app, Wynk, by capitalizing on its creator economy, subscriptions, and advertising. The company aims to introduce interactivity to its digital concert feature, making it a compelling consumer 5G use case and driving data consumption.
world music day : World Music Day is celebrated every year on 21 June. It was started in the year 1982 by Maurice Fleuret and Jack Long of Paris. Later it | BLiTZ
India recorded 460 million music streams per day in FY23, growing 1.6X from FY20. Regional music accounted for 34 per cent of daily music streams and is growing faster than Hindi and English music.