Bharti Airtel announces a new corporate structure The move comes at a time players are positioning themselves beyond the core telephony offerings
Bharti Airtel on Wednesday announced a new corporate structure to sharpen the company’s focus on rapidly unfolding digital opportunities.
The move comes at a time players are positioning themselves beyond the core telephony offerings as they enhance digital engagement, build future streams of revenue and create brand differentiation, besides redefining themselves as a larger platform of digital services, say market watchers.
Bharti Airtel said the restructuring exercise would focus on four distinct verticals digital, India, international and infrastructure.
Under the new structure, Airtel Digital will fold into Bharti Airtel.
15 Apr, 2021 - 12:42 PM IST | By indiantelevision.com Team
NEW DELHI: Telecom giant Bharti Airtel has tweaked its corporate structure in a bid to sharpen its focus on digital opportunities while enabling it to unlock value.
Under the new structure, Airtel Digital will merge with the listed entity Bharti Airtel, and it will now house all digital assets of the company including Wynk Music, Airtel X stream, Airtel Thanks, Mitra Payments platform used by a million retailers, Airtel Ads, Airtel IQ, Airtel Secure, Airtel Cloud and all future digital products and services.