How AirAsia pivoted its airline business to survive a pandemic
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To endure such turbulent times, AirAsia recognized the importance of being agile and holistic at managing risk
With its huge wealth of data, AirAsia expanded its business to be more than just an airline, in a bid to outlast the pandemic
AirAsia Digital president Aireen Omar shares lessons for SMEs to adapt and survive the pandemic
Even among the sectors most hard-hit by Covid-19, one of the industries affected considerably worse than most has been the aviation space. Indeed, there was less than half the passenger traffic in the whole of 2020 than in 2019. For Southeast Asia’s favorite low-cost carrier AirAsia, it has been disrupting the airline industry since its 2001 inception, and the pandemic-caused setbacks were an opportunity to speed up its digital transformation and pivot its business to something more than just an airline.
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Tony Fernandes Aims To Rehire All AirAsia Staff Who Were Let Go During MCO The first priority is no more job losses. Second priority is to rehire all my staff who were let go, said AirAsia Group chief executive officer Tan Sri Tony Fernandes.
By Yap Wan Xiang â 23 Dec 2020, 05:44 PM
AirAsia Group s founder Tan Sri Tony Fernandes said his top priority for next year is to rehire all former AirAsia staff who were let go during the Movement Control Order (MCO)
The low-cost airline company retrenched 2,400 employees from its 24,000-strong workforce since Malaysia s international borders closed in March 2020.
Speaking to New Straits Times, he said his goal as the world enters 2021 and the post-pandemic recovery period is to stop retrenching his employees and rehire those who were let go during MCO.