AirAsia MOVE aims to embody the brand values of mobility, opportunity, value, and experience. The new brand reflects the company’s evolution from an airline to a travel and lifestyle platform
Details 09 March 2021
AirAsia has unveiled its real-time chat feature known as airasia chat on its super app, which was officially unveiled last October. Lead of airasia chat Melissa Lim explained that the new features seeks to become a one-stop multipurpose messaging platform for its users to continue enjoying a social and seamless chat experience. When the super app was first unveiled, it had over 15 types of products and services under three main pillars - travel, eCommerce and fintech.
Users get to pick and choose community chat rooms with topics that resonate with them and chat with other users as well. According to AirAsia, among the top community chat rooms are Kuala Lumpur Travellers and Bali Travellers, while airasia.com promotion has the highest followers for a channel. Other channels include BigPay, airasia.com support and Holla, which offers advice and travel tips from popular celebrities.