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Blue Star targets 15% market share by 2024
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Firm unveils Mass Premium AC range
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Firm unveils Mass Premium AC range
Leading air conditioning brand Blue Star has embarked on an aggressive market expansion strategy to acquire 15% market share in India by 2024 from about 13% currently.
The company targets to grow 25% in FY22, ahead of the industry growth, a top executive said.
“We started this year with 12.75% market share and are now close to 13%. We are are optimistic about the future and we are outperforming the industry growth. We are a pure AC player, known for our expertise in cooling, quality, reliability and durability. We will maintain this preposition but we are repositioning ourselves as an affordable premium brand,” said B. Thiagarajan, MD.
Hitachi Launches 2021 Range of Air Conditioners in India
Thursday, February 25, 2021 12:45PM IST (7:15AM GMT)
New Delhi, Delhi, India: Johnson Controls – Hitachi Air Conditioning India Ltd., one of the premier air conditioning manufacturers in India, recently launched its latest range of energy-efficient and state-of-the-art air conditioning solutions for homes and businesses. With the launch of its advanced range of energy-efficient and environmentally-friendly air conditioning solutions, the brand aims to set new standards in Indian AC industry and become India’s top HVAC brand.
Hitachi is already a leading and premier air conditioning brand, with over 30 years of legacy in India. Hitachi Heating and Cooling thrives to make people’s lives comfortable by providing best possible air -conditioning solutions through the design, engineering and manufacturing of efficient, advanced and top-notch cooling solution