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Presenting the Slow Food Coffee Coalition 22 April 2021
A global network uniting stakeholders along the coffee supply chain
A new initiative is being launched today: the Slow Food Coffee Coalition, an open network created by Slow Food in collaboration with the Lavazza Group. Slow Food has been partnering with Lavazza since the mid-1990s, sharing ideas and projects. This latest venture is intended to unite all the participants in the coffee supply chain, from growers to roasters to distributors to consumers, united by a love for the beverage and a desire for good, clean and fair coffee for all.
The network is based on a new model for relationships, inspired by the values of cooperation and based on the evolution of paradigms of production and consumption. Its launch in Turin on World Earth Day is one of the events bringing to a close the extraordinary past six months of Terra Madre Salone del Gusto. The objective of the network is to improve the relationship between farmers and c