Still the Great Outdoors
Pandemic-driven creativity expected to score highly in 2021 Outdoor Media Awards, run by Clear Channel in partnership with Campaign
Clear Channel UK’s
client partnership director Aimee McKay and sales director Mark Smith (above) talk us through what has impressed them in 2020 and what they and fellow judges will be looking for in this year’s contest.
Some might argue there’s “no point” having an awards event for the outdoor industry this year, because it’s irrelevant in a global pandemic, when most of us are indoors. What would you say to them?
Mark Smith, UK sales director, Clear Channel: Surprisingly, I d have to disagree with them.! The pandemic has driven creativity massively and got brands to think hard about how they communicate to their consumers. We have seen some of the best creative work in out of home in the last year than we’ve probably seen in the last decade. It’s important that we take a minute to recognise all the h
Outdoor Media Awards 2021 open for entries
Amazon, Channel 4, Huawei and Mondelez marketers are among the judges
by Suzanne Bidlake
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