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Parents and caregivers understand that safe and gentle products offer the best care for delicate newborn skin. With a market full of product options for babies accompanied by aggressive marketing, parents and caregivers look for assurance that they are making the right product choices in caring for their little ones.Understanding this, Johnson & Johnson (Philippines), Inc. (J&J) partnered with the Mother and Child Nurses Association of the Philippines (MCNAP) and the Integrated Midwives Association of the Philippines (IMAP) to educate frontliners on caring for baby’s delicate skin as part of its Baby First Bath Program.