Black Friday has long been heralded as the pinnacle sales event of the year for retailers across the country. However, behind the fanfare of blowout deals and crowded parking lots, this past Black Friday weekend revealed significant lost revenue opportunities for many merchants, according to a recent PYMNTS study. Despite record online sales of $9.8 billion, up 7.5% over 2022, gaps in technology led to an estimated $980 million left on the table from failed payments.