college counselors and figure out all the loopholes thousand get as much money from each college as possible. sometimes you have to know what to ask for. that s the problem. a lot of parents and teachers don t even know the lingo. how to decode all of this. all of these offers and what s available to them? yep. that s exactly it. every college, the financial aid offer, the form looks different. different number, different terms, different places. you literally sit down, make a graph. how much does school x give me for a pell grant? school y for a loan? compare everything side by side. the next really important thing is, people don t realize most schools have at least a one-time financial aid re-evaluation policy. which means in practice. one time? yeah, one time bshgs ut you can go back and say the money you gave me isn t enough. i need a little more. or school x gave me $10,000 more than you did. gosh, it s like negotiating your credit card. you know, percentage.