Top 3 tips to create a stronger AI strategy
By mining internal and external data about consumers, merchants can gain insights about the likely preferences of individuals, allowing them to create offers, incentives, and a shopping experience that is more appealing. In the world of retail marketing, AI is helping to build more personalized marketing campaigns, and to improve the product search experience among other things which can help deliver a better customer experience as well. Here s how to improve your AI strategy to better serve customers.
First, solve the right problems Investment in technology and infrastructure is a given for retailers to be AI ready, especially when it comes to switching to from on-premise infrastructure to cloud-based setups, said Praneet Aneja, Client Partner, Fractal Analytics. Not every problem is AI ready, so make sure the problems you are trying to tackle with AI have the critical blend of both business importance and AI feasibility.