Organic traffic is the traffic that comes from users who find your website through search engines, without paying for ads. It is important to increase organic traffic because it means more potential customers and leads for your business.
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There’s never been a better time to bolster your eCommerce marketing efforts. The age of digital transformation is upon us, and more consumers than ever before are turning to online shopping as a means of making the purchases that they'd formerly have completed in brick-and-mortar settings.