In the 26 years of being in the industry, R S Sodhi, president of the Indian Dairy Association and former managing director of Amul, has seen how premium ice cream keeps changing its shape and title.
In a recent development, Ahmedabad-based Vadilal Industries which manufactures a range of 'parathas' was told that a plain 'roti' or 'chapati' contains only wheat flour and water, whereas frozen 'parathas' require heating before consumption.
The likes of Havmor, Creambell and Arun are offering bite-sized ice creams this summer. Do they actually make any sense, when we’d rather bite into gigantic ice lollies?